About
Made in Key West, for charter operators
We started in Key West, one of the most competitive charter markets in the country.
We built custom websites and marketing for charter operators like Danger Charters, Sunset Sail, and Suncoast Watersports.
We learned where charters lose bookings: the phone that rings while you’re out on a trip, the website nobody can book on, the Viator listing that ranks above your own name.
In 2026 we relaunched CharterChoice as one system instead of custom projects. Every operator gets the same setup for a flat $297 a month: a website that drives bookings and ranks in Google and AI search, automatic text-backs for every call you miss, and follow-ups that get you more 5-star reviews.
We don’t promise a number of bookings. We set up the system, keep it running, and show you every month what came in direct.
Sunset Sail, Salem 
Salty Bowline, Islamorada 
Suncoast Watersports, St. Pete Beach
Meet your team at CharterChoice
CharterChoice is run by Nick and Jon out of Jax Beach, Florida, with the designers and Google Ads specialist who’ve built charter websites with us.
Nick Brisson
Co-founder, Sales & Client Success
Jon Persson
Co-founder, Websites & Systems
Robat Huw
Google Ads Specialist
Khrystyna Liubynska
Web Designer
Daniel Soto
Graphic Designer
Real people in Jax Beach
If we’re not out on the water or visiting clients, you’ll find us at our Jax Beach office. When you text us, you’re texting a real person.
Want to talk? Email, text, or give us a call.
Want to schedule a time to talk?
Book a 20-minute call with Nick. He’ll answer your questions, show you sites we’ve built for other charters, and tell you straight if it’s a fit.
- Month to month
- No setup fee
- Live in 7 to 10 business days
- You keep your website if you leave
18 onboarding spots available this month
“I spoke with Nick personally. He’s prompt about getting back to me.”