How it works
What working with us looks like
What happens after you say yes: each step, what we need from you, what you’ll hear from us, and what happens if you ever leave.
Demo call
20 minutes
Yes, it’s a sales call. You talk to Nick, who answers your questions, shows you sites we’ve built for other charters, and tells you straight if it’s not a fit.
- Bring
- Whoever makes the decisions, your questions, and a screen.
- Watch first
- We send you a short video before the call, so we can spend the 20 minutes on your questions.
- If it’s a yes
- Nick signs you up on the call. Your welcome email lands before you hang up.
We build your system
7 to 10 business days
The clock starts once we have your photos and trip details. You keep running trips.
- One form
- It only asks for what we can’t find online. Just your name, email, mobile and business name are required. Skip the rest and Nick goes through it with you.
- We write it
- We write your site from your current site, your social pages, your listings and your call with Nick, so you don’t type out your trips. Every trip gets its own page.
- We set it up
- Your booking, a new texting number and its carrier registration, your missed-call text-back, your review requests, and your app.
- We test it
- Before you see it, we run a chat, an inquiry, a booking, a rating and a missed call through it ourselves.
- You check it
- You get a link to the finished site before your launch call, so you can check names, photos and prices.
Launch call
25 minutes
On Google Meet, at a computer. Bring whoever takes your bookings or answers your phones. We show you how everything works. It’s mostly two buttons.
- Your app
- You log in on your phone. Every call, text and chat shows up there.
- Your site
- We walk through it page by page and note any changes.
- See it work
- We send a chat and an inquiry from your site and you watch them land. We call your number, let it ring out, and you see the text go back once texting is live.
- Your ratings
- We open the rating page and show you where each rating goes.
- Your OK
- You say go, and we put the site live.
- Three links
- Before we hang up, we text you your website, your texting number, and the form for adding guests after a trip.
What we need from you
Mostly things you already have. Nick chases anything you skip.
Your logo and photos
Send your top 30. Phone photos are fine, and real ones sell a trip better than anything we write.
Access to your domain
Add us as a user where it’s registered, or Nick gets the login from you. It stays in your name, and we make the switch.
Your Google Business Profile
Manager access, since review requests send happy guests there. It stays yours. No profile yet? Nick helps you set one up.
Your booking system
Add us as a user so we can connect your trips. Not booking online yet? We set you up on FareHarbor, free for operators.
How your phone line works
What kind of line it is and who your carrier is, so calls you miss can forward to your new number.
Your legal name and EIN
Phone carriers make every business register before it can text guests. We file it for you.
Your past-guest list, if you have one
Any size. Nick collects it from you, and it’s what your review blitz goes out to.
Four things on your phone, before launch
Nick emails you the steps for your carrier. Each one takes a few minutes.
- Forward calls you don’t answer to your new number. Your phone still rings like normal first.
- Record your voicemail greeting as a voice memo. We can write it for you.
- Connect your Google Calendar, if guests book on a calendar in your site.
- Install the app. We log in together on the launch call.
Texting needs carrier approval
We file yours during the build. Approval usually comes within 5 business days and rarely takes longer. Your site and online booking go live on schedule either way, and texting switches on as soon as it’s approved.
What you’ll hear from us
Nobody disappears for two weeks. Here’s each email, in order.
Before you hang up
Welcome to CharterChoice
From Nick, with the link to your form. He calls within a business day to check you got it.
When your form’s in
Got it, thanks
It came through, and Nick says if anything’s missing.
When we start
We’ve started your build
Forgot a photo, a trip or a price? Reply and send it over.
During the build
Setting up your phone and calendar
Nick’s four steps, written for your carrier.
When it’s done
Your site is ready
A link to your site, and a link to pick your launch call.
Then, on the 1st of every month
A text and an email from Nick, with a link to your month on one page: what you saved, what the system did, and the upgrades and edits we made to your site.
Nick at CharterChoice here with your monthly report. September: $2,460 saved. See it here: charterchoice.co/r/x7k2Qp
After launch
Most of it runs without you. Here’s what’s automatic, what stays on our plate, and what stays on yours.
What runs on its own
- A text for everything
- Every new lead, review, and booking shows up as a text on your phone.
- The day before a trip
- Guests get a text from your number with where to meet.
- A call you miss
- The caller gets a text back within about a minute.
- After a trip that ran
- Guests get a rating request two hours after it ends, with up to four reminders. A cancelled trip gets none.
- About a year later
- Past guests get a text inviting them back.
What we keep doing
- Changes to your site
- New prices, trips, photos, broken links. Text us. We respond within 24 hours.
- Your review blitz
- One ask to your past guests at launch.
- A check-in after 30 days
- A call after your first month to go over what came in and what to adjust.
- Seasonal campaigns
- A season opener, gift cards, a fishing report. Nothing goes out without your OK.
- Improvements
- When we find something new that works for charters, your site gets it.
What’s still yours
- Answer the leads
- The system catches every call and chat. Someone still has to text them back.
- Run a good trip
- No system fixes a bad one.
- Add walk-ups
- Guests who didn’t book through your system go in a short form on your phone, and they get the rating request too.
If you ever want to leave
It’s month to month, so you can leave whenever you like. We’ll be extremely sad to see you go, but after a good cry we’ll bounce back.
Your plan stays active until the end of the period you’ve paid for. Then you will lose access to everything we set up for you, except your website.
See pricing and termsYours to keep
- Your website, at no charge
- Your domain
- Your booking system
- Your Google Business Profile
- Your reviews
Switched off
- Missed-call text-back
- Chat that turns into a text
- Review requests
- Past-guest campaigns
- Your monthly report
Want to schedule a time to talk?
Book a 20-minute call with Nick. He’ll answer your questions, show you sites we’ve built for other charters, and tell you straight if it’s a fit.
- Month to month
- No setup fee
- Live in 7 to 10 business days
- You keep your website if you leave
18 onboarding spots available this month
“I spoke with Nick personally. He’s prompt about getting back to me.”