Add-on
Google Ads management
We run your Google Ads, including ads on your own business name, so searchers land on your site instead of an OTA listing. Ad spend is paid to Google directly.
An add-on to the CharterChoice system.
Book a Call- of ad clicks are ones you wouldn’t get organically, even ranking #1Google Research
- 50%
- of paid-search clicks aren’t replaced by organic ones when ads stopGoogle Research
- 89%
- tour and activity operators run paid search or social adsArival, 2026
- 1 in 3
Sound familiar?
“Viator shows up above us when people search our name.”
Win back your own name
In peak season you may sell out anyway. Ads on your own name mostly win bookings back from Viator.
Fill the shoulder season
When seats go empty, ads put your trips in front of people searching for them.
Pause in the off-season
Dead months? Pause the management, then pick it back up when your season starts.
How it works
We set up and manage your Google Ads campaigns. You pay Google directly for the ads themselves, so every dollar of ad spend is visible in your own account.
Get the base system working first. Running ads to a site that doesn’t take bookings and a phone nobody answers is doing it backwards. Most operators are ready for ads once their reviews are strong.
Included for $297 a month
Website with direct booking
A website built for charter operators, with FareHarbor's Book now button on every trip page, so guests pick a date and pay without calling you.
Learn moreChat that turns into a text
When a visitor asks a question on your site, they leave their number and the conversation moves to text, so it lands on your phone instead of an inbox.
Learn moreMissed-call text-back
A caller who gets no answer gets a text from your business number within about a minute, before they call the next boat.
Learn more5-star review funnel
After every trip, guests get a text asking how it went. Happy guests go straight to Google and Tripadvisor. Anyone under four stars tells you privately instead.
Learn moreMonthly direct-booking report
Once a month you get a text with what you booked direct, and how much you saved by not paying Viator's commission on those trips.
Learn morePast-guest campaigns
Your past-guest list, put to work for repeat trips and referrals. It works best for fishing charters with regulars.
Learn more
Get it running before your next season
Book a short call. It’s $297 a month, month to month, and the build takes 7 to 10 business days.
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You’ll talk to Nick, our co-founder.