Pricing
One system. One price.
Everything a charter needs to take bookings direct, catch the calls you miss, and collect reviews.
The CharterChoice system
Most popular
$297/ month
Month to month. No setup fee.
Or $2,970 a year. Two months free, and Google Business Profile and OTA optimization are included.
Book a CallOnly 6 onboarding spots left this month
- Website with direct booking
- Chat that turns into a text
- Missed-call text-back
- 5-star review funnel
- Monthly direct-booking report
- Past-guest campaigns
- FareHarbor setup if you’re not on it yet (free for operators)
- Charter inquiry form for private and group trips
Booked through Viatorat their typical 25%
Booked direct on your own site
Viator keeps 20 to 30 percent of every booking it sends you, and up to 35 percent in its visibility programs.
Who it’s best for
Private and high-ticket charters, where every booking is worth hundreds of dollars. If you run $60 per-seat tours, we’ll tell you honestly on the call whether the math works.
Who it’s for, and who it isn’tNo contract. No setup fee.
The short version. The full terms are on our terms page.
- Contract
- None. It’s month to month, and you can cancel any time.
- Setup fee
- None. Building your site and setting up the system is part of the monthly price.
- Build time
- 7 to 10 business days once we have your photos and trip details.
- Paying for the year
- $2,970 up front. Two months free, and Google Business Profile and OTA optimization are included.
- Add-ons
- Only if you want them, once the base system is working. We go through pricing on your call.

“It’s been a big success. What I can tell you is our revenue has increased anywhere from 10% to 15% in certain areas.”
Haig Smith, Danger Charters, Key WestFrom the video they made about working with usAdd-ons
Monthly add-ons
Add these once the base system is working. We’ll go through pricing on your call.
AI receptionist
An AI receptionist answers your calls when you can't, handles the questions guests ask every day, and texts callers your booking link.
Learn moreGoogle Ads management
We run your Google Ads, including ads on your own business name, so searchers land on your site instead of an OTA listing. Ad spend is paid to Google directly.
Learn more
One-time packages
Get found, everywhere guests look
Both are included when you pay for the year.
Google Business Profile optimization
A one-time tune-up of your Google Business Profile to help you show up in Google Maps "near me" searches, including a free Book button on Google.
Learn moreOTA listing optimization
A one-time cleanup of your Viator, GetYourGuide, and Tripadvisor listings, plus setup of any you're missing.
Learn more
Pricing questions
What does it cost?
$297 a month for the whole system. Or pay $2,970 for the year: two months free, and we include Google Business Profile and OTA optimization.
Is there a contract or a setup fee?
No to both. It’s month to month with no setup fee, and you can cancel any time.
Why is your pricing so cheap?
Our only interest is keeping you for 10+ years. We believe the best way to do that is to be priced affordably. If we don’t overcharge and we take good care of you, you’ll never have a reason to leave.
What happens if I decide to cancel?
We’ll be extremely sad to see you go, but after a good cry we’ll bounce back. You will lose access to everything we set up for you, including the website. Your domain, FareHarbor account, Google Business Profile, and reviews stay yours.
Is FareHarbor extra?
No. FareHarbor is free for operators; guests pay a small booking fee when they book. If you’re not on it yet, we set you up as part of your build.
What if my business is seasonal?
Most charters are. Paying $2,970 for the year at the start of your season gets you two months free and both one-time packages included, and Google Ads management can be paused in the off-season.
Why aren’t add-ons included?
They only pay off once the basics are working. The AI receptionist’s cost also scales with how many calls you get, so it wouldn’t be fair to price it into everyone’s plan.

Get it running before your next season
Book a short call. It’s $297 a month, month to month, and the build takes 7 to 10 business days.
Only 6 onboarding spots left this month

You’ll talk to Nick, our co-founder.