Haig Smith
Danger Charters
$2Min total growth over three years working with us
“Our revenue has increased anywhere from 10% to 15% in certain areas.”View story
Since 2018, starting in Key West
Websites & booking systems for charter operators
Cut the bullsh*t. Marketing isn’t rocket science, and no agency (including ours) has the miracle solution to all your problems. We’ll give you the tools to win: a website guests can book on, a text back for every call you miss on the water, and a 5-star review funnel after every trip. You just need to commit to using them.
You’ll talk to Nick, our co-founder. No promised booking numbers, just what we set up and what it costs.
$297a month
Charter operators we’ve worked with since 2018
- of every booking is what Viator keeps when it sends you a guest.
- 20–30%
- for a missed caller to get a text back from your business number.
- ~1 min
- a month for the whole system. Same price for every operator.
- $297
What you get
A day on the water, with CharterChoice running
Six things we set up for you, all in one monthly price. Here’s what they do while you’re busy running trips.
7:10 AM
7:10 AM
A family calls. You’re already out on the water.
Within about a minute they get a text from your business number, with your booking link.
Missed-call text-back9:45 AM
9:45 AM
Someone asks about Saturday in your website chat.
They leave their number, so the conversation moves to text. You answer between trips.
Chat that turns into a text4:30 PM
4:30 PM
Last trip’s back at the dock.
Every guest gets a text asking how it went. Happy guests land on Google and Tripadvisor. Anyone less than thrilled tells you privately.
5-star review funnel10:48 PM
10:48 PM
A couple in their hotel room books the sunset sail.
They pick a date and pay on your site through FareHarbor. No call, no commission.
Website with direct bookingMonth end
Month end
Your monthly report comes in.
What you booked direct, and how much you saved by not paying Viator’s commission on those trips.
Monthly direct-booking reportOff-season
Off-season
Your regulars hear from you.
Your past-guest list works for repeat trips and referrals while the boat’s on the trailer.
Past-guest campaigns
“I spoke with Nick personally. He’s prompt about getting back to me. It’s usually within the day of, if not even an hour or two.”
Haig Smith, Danger Charters, Key WestFrom the video they made about working with usPricing
One plan. One price.
Everything above for $297 a month, set up for you. On a private charter, one guest who books direct instead of through Viator covers most of it.
Booked through Viatorat their typical 25%
$600 to you
$200
Booked direct on your own site
$800 to you. No commission.
Viator keeps 20 to 30 percent of every booking it sends you, and up to 35 percent in its visibility programs.
The CharterChoice system
Most popular
$297/ month
Month to month. No setup fee.
Or $2,970 a year. Two months free, and Google Business Profile and OTA optimization are included.
Book a CallOnly 6 onboarding spots left this month
- Website with direct booking
- Chat that turns into a text
- Missed-call text-back
- 5-star review funnel
- Monthly direct-booking report
- Past-guest campaigns
- FareHarbor setup if you’re not on it yet (free for operators)
- Charter inquiry form for private and group trips
How Danger Charters drove $2M in total growth over three years
Geoff Click
Suncoast Watersports
$100K+in online sales growth the first year on their new website
“I recommend working with them if you think your website isn’t doing as well as you would like.”View story
Our work
How it works
What working with us looks like
20 minutes
Demo call
It’s actually a sales call, we just didn’t want to scare you. But seriously… we’ll answer all your questions, show you any features you have questions about, and show you sites we’ve built for other charters.
7–10 business days
We build your system
Fill out a basic onboarding form with your trips, photos, and booking details. Once we have the right information, we get to work building your new website and booking system.
25 minutes
Launch call
We walk you through your new website and system, answer any questions, and show you how “everything” works. And by everything, we’re really just talking about pressing two buttons.
Who we serve
Who it’s for, and who it isn’t
We’d rather tell you now than after you’ve paid.
It’s a fit if…
- You run private or high-ticket charters, where one booking is worth hundreds of dollars.
- You’re out on the water when the phone rings, and calls go unanswered.
- Guests book through FareHarbor, another booking system, or by phone. We work with any of them.
It’s not a fit if…
- You want a guaranteed number of bookings. Nobody honest can promise one.
- Nobody will answer the texts. The system catches every lead, but a person still has to reply.
- You run $60 per-seat tours. The math is tighter there, and we’ll tell you honestly on the call whether it works.
- Fishing charters
- Private yacht & sailing charters
- Boat tours
- Kayak, paddleboard & nature tours
- Snorkel, watersports & more
Why charter operators work with us
Only charters and tours
Everything is set up for operators who are on the water when the phone rings.
Affordable
Our prices are designed to keep you for 10 years, not 10 weeks. We’re in it for the long haul.
No contracts
If it’s affordable and it works, why would we need a contract? If you’re happy, you’ll stay.
Works with FareHarbor
Already on it? We plug it in. Not yet? We set you up, and it’s free for you.
No bullsh*t
We don’t believe in the fluff. We tell you exactly what we’re going to do, and we do it. Period.
We have proof
We already know what works for charters, and we have the success stories to back it up.
Just so you know we’re legit, we partner with…
- FareHarbor
- Google Business
- Google Ads
- Google Analytics
- Tripadvisor
- Meta
- Stripe
Frequently asked questions
When am I going to start seeing results?
That depends on what else you’re doing to bring in guests, how long you’ve been running trips, your reviews, and of course whether you commit to using the system. If you think you’re going to close your eyes and pay us $297 a month to solve all your problems, we’re probably not the right fit for you. We can’t stress this enough: you should be marketing in more than one way. CharterChoice gives you a simple, effective foundation for taking bookings direct. We’re here to build that foundation, not perform miracles. Here’s how we help. Do you believe more 5-star reviews will win you more bookings? Do you believe a website guests can actually book on will turn more lookers into guests? Do you believe texting back every missed call makes you look more professional? Do you believe staying in touch with past guests will bring more of them back, along with their friends? Do you believe automation could free you from answering the same questions all day? If you believe any of that will grow your business, that’s exactly what we help with.
Why is your pricing so cheap?
Our only interest is keeping you for 10+ years. We believe the best way to do that is to be priced affordably. If we don’t overcharge and we take good care of you, you’ll never have a reason to leave.
What happens if I decide to cancel?
We’ll be extremely sad to see you go, but after a good cry we’ll bounce back. You will lose access to everything we set up for you, including the website. Your domain, FareHarbor account, Google Business Profile, and reviews stay yours.
Can people find my website on Google?
Every CharterChoice website is set up for Google with SEO best practices: keyword research for your trips and your town, alt tags, meta tags and headings, an SSL certificate, fast load times, and regular updates. Where you rank also depends on how long your site has been live, your local competition, and your Google reviews. We don’t build backlinks beyond your social profiles, but we keep your site updated, unlike some developers who set up your site and then forget about it.
Why should I pay for a website when word of mouth already brings in bookings?
We might be a bit biased, but here’s the deal: if a private charter is worth about $800 to you, one extra booking a month more than covers the $297. Your site also makes it easier for past guests to send their friends your way, gives you somewhere to send ads if you run them, and helps you land bigger groups who expect a professional operation.
Get it running before your next season
Book a short call. It’s $297 a month, month to month, and the build takes 7 to 10 business days.
Only 6 onboarding spots left this month
You’ll talk to Nick, our co-founder.