Made in Key West
No hype. No magic tricks. Just what works for charters.A website guests book on, a text back for every call you miss on the water, and a review request after every trip. We set it all up. It works if you use it.
You’ll talk to Nick, our co-founder. No booking promises. Just what we set up and what it costs.
What you get
No tech skills needed. We set up all six for one monthly price, and you run them from your phone.
Website with direct booking
Day or night, they pick a date and pay. No phone tag, and no booking site taking a cut.
Book now on every trip. Works with the booking system you already use, or we set one up.
Built for phones. Most guests find you on their phone, so your site loads fast and books easily there.
Made to show up on Google. Pages built around what guests search for your trips and your town.
Missed-call text-back
You can’t pick up with a fish on the line. Your business number texts them back automatically, within about a minute.
Keep the caller. Tourists call the next boat on the list. A quick text keeps them talking to you.
Reply from the dock. The conversation waits on your phone. Answer it like any other text.
Day and night. Calls after hours get a text back too.
5-star review funnel
Every guest gets a text asking how it went. Happy guests go to Google and Tripadvisor. Unhappy ones tell you privately.
Gentle reminders. People mean to leave a review, then forget. We remind them up to four times.
Hear it first. Anyone under four stars reaches you before the internet does.
Show up higher on Maps. More reviews help you rank when guests search for trips nearby.
Past-guest campaigns
Your guest list, put to work. A text at the right time brings people back when the season, or the bite, is on.
Repeat trips. Regulars hear from you before they think to call someone else.
Referrals. Happy guests send friends your way. We make it easy for them.
Your list, not the booking site’s. Every guest who books direct is one you can reach again.
Also in the system
Questions on your website come to your phone as texts, so you can answer from the dock.
How it worksOne text a month: what guests booked on your own site, and what you saved in commission.
How it works
“I spoke with Nick personally. He’s prompt about getting back to me. It’s usually within the day of, if not even an hour or two.”
Haig Smith, Danger Charters, Key West$2M in total growth over three years working with usPricing
Everything above for $297 a month, set up for you. On a private charter, one guest who books direct instead of through a booking site covers most of it.
Booked through a booking siteat a 20% commission
Booked direct on your own site
FishingBooker takes 10 to 30 percent of a trip, and its busiest captains pick 15 to 20. Viator keeps 20 to 30 percent, and up to 35 in its visibility programs.
The CharterChoice system
Most popular
$297/ month
Month to month. No setup fee.
Or $2,970 a year. Two months free, plus a free tune-up of your Google Business Profile and your Tripadvisor, Viator, and GetYourGuide listings.
Book a Call18 onboarding spots available this month
Danger Charters · Key West, FL
$2Min total growth over three years working with us
“Our revenue has increased anywhere from 10% to 15% in certain areas.”View story
I recommend working with them if you think your website isn’t doing as well as you would like.
Geoff ClickSuncoast Watersports · St. Pete Beach, FL
$100K+in online sales growth the first year on their new website
View storyOur work
How it works
20 minutes
Yes, it’s a sales call. Nick answers your questions, shows you what the system does, and shows you sites we’ve built for other charters. If it’s not a fit, he’ll tell you.
7–10 business days
You fill out a short form with your trips, photos, and booking details. We build your website and set up everything else.
25 minutes
We walk you through your new site, answer your questions, and show you how “everything” works. By everything, we mean about two buttons.
Who we serve
We’d rather tell you now than after you’ve paid.
Everything is set up for operators who are on the water when the phone rings.
Priced so you stay for 10 years, not 10 weeks. We’re in it for the long haul.
Month to month. If it works, you’ll stay. If it doesn’t, you shouldn’t be stuck with us.
FareHarbor, FishingBooker, another system, or the phone. We build your site around how you take bookings.
We tell you what we’ll set up and what it costs. Then we do it. Period.
Click through to the sites we’ve built, and read what the captains who own them say.
Some of it starts the day you launch: missed calls get a text back, and every guest gets a review request after their trip. Direct bookings and Google rankings build over months, and how fast depends on your season, your reviews, how long you’ve been running trips, and whether you use the system. If you want to pay $297 a month and never think about it again, we’re probably not the right fit. We build the foundation for taking bookings direct. It works best alongside the marketing you already do, not instead of it.
We want to keep you for 10 years or more. The best way we know to do that is to charge a fair price and take good care of you, so you never have a reason to leave.
We’ll be extremely sad to see you go, but after a good cry we’ll bounce back. You will lose access to everything we set up for you, except your website: that’s yours to keep. So are your domain, booking system, Google Business Profile, and reviews.
Yes. We look up what guests search for your trips and your town, build your pages around it, and make the site load fast on a phone. Where you rank also depends on how long your site has been live, your local competition, and your Google reviews, so nobody can promise you the top spot. And we keep your site updated after launch, instead of building it and forgetting it.
Word of mouth is great, and your website is where it lands. When a friend says “go out with Captain Mike,” people Google you, and your site lets them book right there instead of calling a number you might not pick up. It also gives you somewhere to send ads if you run them, and bigger groups expect a real website. If a private charter is worth about $800 to you, one extra booking a month more than covers the $297.
Book a short call. It’s $297 a month, month to month, and the build takes 7 to 10 business days.
18 onboarding spots available this month
You’ll talk to Nick, our co-founder.
