Case study · Wet Dream Charters
Now spearfishing guests see the page right away
Capt. Ben Covan runs spearfishing trips out of Stock Island. On a phone test, his old home page showed nothing for 11 seconds. We built him a new website that opens fast and says what he does up top.
- Where
- Stock Island, FL
- What they run
- Spearfishing charters
- Old site
- Wix website builder
- Live in
- 11 days
Before and after
Before
- Old site:PageSpeed 37
- Old site:Just his name
- Old site:No reviews
After
- New site:PageSpeed 98
- New site:Spearfishing
- New site:Google reviews
What was wrong with the old site
His real photos and trips were there. The trouble was how long guests waited, and what they saw first.
- Old site:
Slow to open on a phone
On PageSpeed's phone test, the home page showed nothing for 11 seconds, so there was nothing to tap. The main picture took 21.6 seconds.
- Old site:
The page for his main trip was slow too
Nearly all his trips are spearfishing. That page scored 33 out of 100 on a phone, and its main picture took 15.7 seconds.
- Old site:
No prices on the home page
A guest had to open the Charters page to see what a day cost.
- Old site:
Nothing up top said spearfishing or Key West
The headline was the business name. A guest had to scroll to read what the trips were and where they left from.
- Old site:
Every trip got the same space
Freediving, sandbars and kite surfing each got a long write-up, the same as spearfishing, even a trip he rarely runs. On a phone the home page ran about three times as long as the new one.
The spearfishing page
Before
After
Picking a trip
Before
After
Why it's easier to book now
Old site:A long wait on a phone
New site:A page that opens fast, even on a slow signal
A guest on a weak signal can reach Book now before giving up.
Old site:Just the business name up top
New site:Key West spearfishing charters with Captain Ben
A guest knows right away this is the right place.
Old site:Prices on another page
New site:Trips, lengths and prices on the home page
A guest can see what a day costs and tap Book now without hunting.
Old site:Four long write-ups, all the same size
New site:Spearfishing first, marked as what most guests book
Most guests want spearfishing, so they reach it first.
Old site:Reviews two screens down on a phone
New site:His Google rating on the first screen, then reviews that answer "First time spearfishing?"
Someone who has never met Ben sees that other guests trust him.
What Google sees now
His new site tells Google far more about each trip. Here's what changed.
Now
spearfishingkeywest.com
Key West Spearfishing Charters | Wet Dream Charters
Spearfishing, lobstering, freediving and sandbar charters in Key West, FL, with Captain Ben Covan. Private trips for up to 6. Book online.
The main heading says what he does
It used to be the business name. Now it says Key West spearfishing charters with Captain Ben.
Each trip has its own page
Freediving, sandbars and eco-tours used to share space with other trips. Each now has a page of its own, with Key West in the title.
Google can read each trip
Every trip page now spells out the trip, the town and the price in code made for Google. That code is called trip schema.
Old links still work
Every old address on spearfishingkeywest.com now lands on a real page, so a link someone saved still works.
Old template pages are gone from his domain
Several pages with template text left in were still listed for Google. On spearfishingkeywest.com they now go to his real pages.
The PageSpeed scores
PageSpeed tests a page the way a slow phone sees it. The old home page took 21.6 seconds to show its main picture. The new one takes 1.5, and it scores 100.
Old site
On a phone
Speed
Easy to use
Best practices
SEO
Main picture shows in 21.6 s
On a computer
Speed
Easy to use
Best practices
SEO
Main picture shows in 2.0 s
New site
On a phone
Speed
Easy to use
Best practices
SEO
Main picture shows in 1.5 s
On a computer
Speed
Easy to use
Best practices
SEO
Main picture shows in 0.4 s
Speed on a phone, on the pages that sell
- Spearfishing Charters33100
- Lobstering5799
Scores from Google’s PageSpeed Insights, home page. They move a few points from run to run.
What we did on top
He saw his site before he paid
Nick sent Ben a working demo, hooked up to his real booking, before any money changed hands.
We went through all his photos
Ben shared 197 photos. We used 28 of the best, and no stock photos.
His last photos made it in
During the launch call he texted a better grouper shot and an amberjack. Both went in before the site went live.
His fishing reports came along
All five kept their addresses and his own words.
More sites we’ve launched
Want to schedule a time to talk?
Book a 20-minute call with Nick. He’ll answer your questions, show you sites we’ve built for other charters, and tell you straight if it’s a fit.
- Month to month
- No setup fee
- Live in 7 to 10 business days
- You keep your website if you leave
18 onboarding spots available this month
“I spoke with Nick personally. He’s prompt about getting back to me.”