Case study · Keys Disease Charters
The right town, real prices and a way to book
Capt. Chris Harpster has booked almost 1,000 trips by phone and about 10 on his old site. Guests got lost there and called him, so now each trip has one price, a calendar and a Book now button.
- Where
- Big Pine Key, FL
- What they run
- Private fishing trips for up to 4
- Old site
- Hostinger website builder
- Live in
- 10 days
Before and after
Before
- Old site:No Book button
- Old site:Template filler
- Old site:Photo way down
After
- New site:Book button
- New site:Trips and prices
- New site:Big photo up top
“Communication was on point. The website looks phenomenal. I couldn't ask for anything better.”
Capt. Chris HarpsterOwner, Keys Disease Charters, Big Pine KeyGuests tried to book, then called
The trips and the reviews were there. The website was the one weak spot.
- Old site:
Booking felt like a store
The Booking / Rates page opened on All products, with a sort menu and a Cart. Guests got confused, found his number and called to say they'd tried to book.
- Old site:
Bookings came in silent
When a guest did book, Chris got no email and no alert. He had to go into the site and check. That's how he ended up with two trips at the same time.
- Old site:
A blank top on the home page
On a computer, the first thing under the logo was an empty white band. Then came one line and an About Us button. The page had no trips, no prices and no Book button.
- Old site:
Three sets of prices
The trip pages said $750, $950 and $1,150. Search results showed $600, $750 and $950. Chris's real rates are $750, $1,000 and $1,300.
- Old site:
Template text left in
The review bands still held sample lines and names from the website template. None of his 85 Google or 54 FishingBooker reviews were on the site.
The booking page
Before
After
A trip page
Before
After
What changed for a guest
This is what a guest runs into now.
Old site:A store page called All products
New site:A Book a trip page with all three prices
A guest sees what each trip costs and picks one without hunting.
Old site:No trips or prices on the home page
New site:Three trips and prices under the top picture, each with Book
A guest who lands on the home page can start booking from there.
Old site:No alert when a guest booked
New site:A text to his cell and an email
Chris hears about a booking right away, and the guest gets a confirmation.
Old site:The same slot could sell twice
New site:His FishingBooker trips close the date on the website
A guest can't pick a time when he's already out on a trip.
Old site:Sample reviews from a template
New site:5.0 from 85 on Google and 54 on FishingBooker, with guests' own words
A parent reads what other parents said about fishing with Chris.
Google had him in the wrong town
His old home page told Google he was in Marathon. His boat leaves from Big Pine Key. Now Google reads the right town.
Before
keysdiseasecharter.com
Keys Disease Fishing Charters in Marathon, Florida Keys | Keys Disease Fishing Charters
Experience unforgettable fishing adventures with Keys Disease Fishing Charters. Located in Marathon, Florida, we offer 4, 6, and 8-hour charters tailored to your fishing needs. Join us for an exciting day on the water and create lasting memories in the beautiful Florida Keys.
After
keysdiseasecharter.com
Keys Disease Charters | Family fishing on Big Pine Key with Captain Chris Harpster
Private fishing charters from Big Pine Key near Marathon with Captain Chris Harpster. Offshore, reef, wreck, bridge and backcountry trips for up to 4.
Big Pine Key in every trip title
Old trip titles named no town at all. Now each reads like Half Day in Big Pine Key, FL. The line under the home page title says near Marathon, the next town up the road, so guests who know that name can place him.
Addresses that fit the trip
The old 6 hour trip lived at full-day-fishing-charter and the 8 hour at full-day-fishing-charter1. Now each address says which trip it is, like half-day-charter.
Price and dock in code for Google
Each trip page lists its price and where it leaves in code made for Google, called trip schema. The address, phone and map pin are in that code too.
Old links land in the right place
He kept his domain, so his Google listing still points to his site. Every old address now sends guests and Google to the new page. That's called a 301 redirect.
Phones were the slow part
Google's PageSpeed test scores a page out of 100, and guests book from their phones. The home page went from 77 to 99 on a phone, and its big picture now takes about 2 seconds. The old trip pages weighed up to 11.3 MB, since the photo slider loaded full-size phone photos. They now weigh about 1.2 MB, and the main picture shows in 2.4 to 3.3 seconds, down from 5.4 to 5.9.
Old site
On a phone
Speed
Easy to use
Best practices
SEO
Main picture shows in 4.4 s
On a computer
Speed
Easy to use
Best practices
SEO
Main picture shows in 1.1 s
New site
On a phone
Speed
Easy to use
Best practices
SEO
Main picture shows in 2.0 s
On a computer
Speed
Easy to use
Best practices
SEO
Main picture shows in 0.5 s
Speed on a phone, on the pages that sell
- Half Day trip7798
- Three-Quarter Day trip6992
- Full Day trip7696
- Gallery7695
- Booking5392
Scores from Google’s PageSpeed Insights, home page. They move a few points from run to run.
A bit more than the job
Launch call changes
Three things came up on the launch call: a 20% deposit, a later Half Day start so he can run two trips in a day, and his FishingBooker rating next to Google's. All three were on the site that same day.
The name off his boat
The big Keys Disease on the home page is drawn after the lettering on his hull. It's his boat's look, not a font from a list.
Every fish named
Chris sent 33 photos as phone screenshots. We cropped them back to the photos, added the 21 that were new and checked each fish, so the site names the right species.
“From what I seen, I liked it. It was a hell of a lot better than the last one.”
Capt. Chris HarpsterOwner, Keys Disease Charters, Big Pine Key“I've just had problems in the past where like I was saying my old website I wasn't even getting notified when someone booked a trip …”
Capt. Chris HarpsterOwner, Keys Disease Charters, Big Pine KeyMore sites we’ve launched
Want to schedule a time to talk?
Book a 20-minute call with Nick. He’ll answer your questions, show you sites we’ve built for other charters, and tell you straight if it’s a fit.
- Month to month
- No setup fee
- Live in 7 to 10 business days
- You keep your website if you leave
18 onboarding spots available this month
“I spoke with Nick personally. He’s prompt about getting back to me.”