Growth Blog
Marketing lessons from the water
What’s working for charter operators right now, from the team doing the work.
Nick Brisson ·
How much does Viator charge? Commission, fees and the real cost
Viator takes 20 to 30% of each booking, more with Accelerate. What that costs a charter per trip and per season, and which bookings you can win back.
Jon Persson ·
Why Viator ranks above your website on your own name
Guests who Google your business by name often book on Viator anyway. Why Viator ranks above your website, what it costs you, and how to fix it.
Nick Brisson ·
How to get more Google reviews for your charter or tour
Ask right after the trip, by text, with a direct link. How charter and tour operators get more Google and Tripadvisor reviews, and how to reply.
Jon Persson ·
Missed-call text-back for charters: how it works and what to say
You can't answer with a fish on. Missed-call text-back texts the caller within about a minute. How it works, how to keep your number, and what to send.
Jon Persson ·
FareHarbor pricing and fees: what operators really pay (2026)
FareHarbor is free for operators and guests pay a booking fee. Here's the fee, card processing, the 2% OTA fee, and how it stacks up against Viator.
Jon Persson ·
Google Things to Do for tour operators: the free Book button
How charter and tour operators get the free Book button and Official site link on Google Things to Do via FareHarbor, and what to fix if it won't show.
Jon Persson ·
Fishing charter marketing: how to fill more trips in 2026
Fishing charter marketing that keeps working while you fish: your Google profile, a website that books, reviews, FishingBooker, regulars and missed calls.
Nick Brisson ·
Tour operator marketing: 7 things that actually fill seats
Tour operator marketing in the right order: a website that takes bookings, Google, fast replies, reviews, OTAs, past guests, then ads.
Nick Brisson ·
Google Ads for tour operators: where to spend first
Google Ads for tour operators, in the order that pays: your own name, then activity and city searches, then Things to Do ads. Plus FareHarbor tracking.
Jon Persson ·
FareHarbor alternatives for charters and tours (and when to stay)
Peek Pro, Xola, Rezdy, Checkfront, Bókun, FishingBooker and Bookeo compared on pricing, who pays the fee and Google Things to Do, plus when to stay put.
Nick Brisson ·
Viator supplier guide: signing up, ranking and what it costs
How to become a Viator supplier: sign-up steps, the $29 listing fee, commission and Accelerate, how Viator ranks listings, and where your supplier ID is.
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