TourismTiger vs. CharterChoice: which is right for your charter business?
TourismTiger vs. CharterChoice compared on price, features, contracts and setup time, and which one fits a charter or boat tour business.
Jon Persson
Co-founder, Websites & Systems ·
It’s January. You want a new website up before spring break, and you’ve narrowed it to two companies that build for tour and charter operators: TourismTiger and CharterChoice.
They sound alike. They do different jobs.
TourismTiger is a web design agency. You pay thousands to have a website built, then a monthly fee to host and maintain it.
CharterChoice is one system built for charter operators: a booking website, plus a text back to every caller you miss, a chat that turns into a text, review requests after every trip, past-guest campaigns and a monthly report. It’s $297 a month, with nothing to pay upfront.
And in January, one more difference matters:
7–10
business days to launch a CharterChoice site. TourismTiger’s own estimate for a new site is 5 weeks to 3 months.
The short answer
TourismTiger builds you a website. CharterChoice builds the website and everything around it that answers missed calls, collects reviews and brings guests back, for one monthly price, live in under two weeks.
Choose CharterChoice if
- YesYou run charters, boat tours or watersports in the US
- YesYou miss calls while you’re on the water
- YesYou want more reviews without chasing every guest
- YesYou want one monthly price and nothing upfront
TourismTiger may suit you if
- You need a fully custom design
- You need a site in several languages
- You don’t mind paying upfront and waiting months
At a glance
Pricing: the number TourismTiger stopped publishing
TourismTiger
- Upfront
- $2,800+
- Its last published Essentials price, plus setup fees
- Every month
- Not published
- TigerCare hosting and maintenance
CharterChoice
- Upfront
- $0
- No setup fee, no build fee
- Every month
- $297
- Website, texting, reviews and reports included
TourismTiger’s pricing page no longer shows prices. All three tiers are quote only, so you find out what a site costs after a sales call. Until late 2025 the same page listed Essentials from $2,800 and Enhanced from $4,000 (archived copy), and its New Business Package is still listed at $4,995. Then come the extras.
On top of a TourismTiger build
- NoSetup fees, and a deposit before work starts
- NoNo refunds on payments already made
- NoA monthly TigerCare fee it doesn’t publish
- NoOne new page a month; extras $75, or $150 if they write it
- NoNo changes to your site’s base colors or fonts
- NoSEO, ads, social and newsletters extra, 6-month minimum each
Included in CharterChoice’s $297
- YesYour website, built for you
- YesFree FareHarbor setup
- YesMissed-call text-back
- YesChat that turns into a text
- Yes5-star review funnel
- YesPast-guest campaigns
- YesMonthly direct-booking report
Pay for the year and CharterChoice is $2,970, two months free, with Google Business Profile and OTA listing optimization included.
Verdict: CharterChoice
You know the full price before you sign up, and you don’t have thousands tied up in a site that isn’t live yet.
Features: what happens after a guest finds you
A TourismTiger site is a WordPress website on TourismTiger’s own theme, connected to your booking software. Once it’s live, it waits for guests who are ready to book.
Most aren’t ready the first time they find you. They call with a question while you’re offshore. They send a message at 10 p.m. They book once and forget your name by next summer.
CharterChoice is built around those moments.
Missed calls and texting
TourismTiger
No missed-call text-back and no texting. For chat, it partners with tawk.to, whose live chat agents start at $129 a month for 10 hours a week.
CharterChoice
- Missed-call text-back: a caller who gets no answer gets a text from your business number within about a minute.
- Chat that turns into a text: a question on your site lands on your phone, not an inbox.
Verdict: CharterChoice
Reviews
TourismTiger
No review requests.
CharterChoice
The 5-star review funnel texts every guest after the trip. Happy guests go straight to Google and Tripadvisor; anyone under four stars tells you privately. Up to four reminders for guests who don’t answer.
Verdict: CharterChoice
Repeat guests and reporting
TourismTiger
Email newsletters are a separate marketing service, on a six-month minimum. No booking report.
CharterChoice
Past-guest campaigns for repeat trips and referrals, plus a monthly report by text: what you booked direct, and how much you saved by not paying Viator’s commission on those trips.
Verdict: CharterChoice
Built for charters
TourismTiger
Builds for all kinds of tour companies, from biking tours and safaris to skydiving and rail journeys, in more than 65 countries.
CharterChoice
Only charter and boat tour operators. FareHarbor’s Book now button on every trip page (set up free if you’re not on it), and an inquiry form for private and group trips that texts you the moment it’s sent.
Verdict: CharterChoice
Setup time: this season or next
TourismTiger
5 weeks to 3 months, by its own estimate, and some sites take many months.
CharterChoice
7 to 10 business days once we have your photos and trip details. One onboarding form, then a 25-minute launch call (how it works).
Verdict: CharterChoice
Contracts: what you sign up for
TourismTiger
No contract on the website, but every marketing service has a six-month minimum, and leaving TigerCare takes 30 days’ notice. Its terms also let TourismTiger cancel a client’s service for any reason, without notice.
CharterChoice
Month to month, with no setup fee. Cancel any time, and you keep your website.
Verdict: CharterChoice
What our clients say
“Our revenue has increased anywhere from 10% to 15% in certain areas.”
Haig SmithDanger ChartersKey West, FL$2Min total growth over three years working with us
Read the case studySwitching from TourismTiger to CharterChoice
We handle the build. Here’s what to line up on your side:
Give notice
TourismTiger asks for 30 days on TigerCare. Check the end date of any six-month marketing contract too.
Get your domain login
Make sure the domain is registered in your name and you can log in to the registrar.
Ask for a copy of your site
It has your trip descriptions, photos and blog posts, and we can reuse them.
Keep your booking system
If it’s FareHarbor, we plug it straight in.
Send us your current page links
We redirect each one to its new page, so you keep what Google already ranks.
FAQ
How much does TourismTiger cost?
TourismTiger’s website prices are quote only. Until late 2025 it listed Essentials sites from $2,800 and Enhanced sites from $4,000, and its New Business Package is $4,995.
On top of that you pay setup fees and a monthly TigerCare fee, which it doesn’t publish.
How much does CharterChoice cost?
$297 a month, or $2,970 a year, with no setup fee. The website, missed-call text-back, chat, review requests, past-guest campaigns and the monthly report are all included.
Does TourismTiger offer missed-call text-back or review requests?
No. TourismTiger sells website design, hosting and maintenance, plus marketing services: SEO, ads, social media, blogging, email newsletters and backlinks.
Is there a contract?
Not with CharterChoice. It’s month to month, and you can cancel any time.
TourismTiger’s marketing services each have a six-month minimum.
What happens if I cancel CharterChoice?
You’ll lose access to everything we set up for you, except your website: that’s yours to keep. So are your domain, FareHarbor account, Google Business Profile and reviews.
How long does it take to switch?
7 to 10 business days once we have your photos and trip details.
Ready to see it? Book a call and we’ll show you sites we’ve built for other charters, or see pricing first.
