FareHarbor Sites vs. CharterChoice: which is right for your charter business?
FareHarbor Sites vs. CharterChoice compared on price, features, contracts and setup time. Both book through FareHarbor; here's what else you get.
Jon Persson
Co-founder, Websites & Systems ·
If you’re on FareHarbor, you’ve probably been offered a FareHarbor website.
Worth knowing before you say yes: you don’t need one to keep FareHarbor. CharterChoice builds on FareHarbor too, so this isn’t a choice of booking system. You keep FareHarbor either way. The question is what you get around it, and what you pay for it.
FareHarbor Sites is FareHarbor’s in-house website service. Its team builds your site on FareHarbor’s own WordPress theme, and you pay an annual or monthly fee.
CharterChoice is one system built for charter operators: a booking website with FareHarbor’s Book now on every trip page, plus a text back to every caller you miss, a chat that turns into a text, review requests after every trip, past-guest campaigns and a monthly report. It’s $297 a month, with nothing to pay upfront.
The short answer
Both give you a website that books through FareHarbor. CharterChoice costs less, launches in days instead of months, and adds the follow-up a website can’t do on its own: texting back missed calls, asking for reviews and bringing guests back.
Choose CharterChoice if
- YesYou want to keep FareHarbor and pay less for your website
- YesYou miss calls while you’re on the water
- YesYou want more reviews without chasing every guest
- YesYou want month to month, not a 12-month renewal
FareHarbor Sites may suit you if
- You need a site in more than one language
- You want FareHarbor to run your website too
- You don’t mind an onboarding fee and a 1 to 2 month build
At a glance
FareHarbor Sites pricing: the number isn’t on the page anymore
FareHarbor Sites
- Upfront
- Not published
- A non-refundable onboarding fee
- Every month
- $499
- Last published price, or $5,000 a year
CharterChoice
- Upfront
- $0
- No setup fee, no build fee
- Every month
- $297
- Website, texting, reviews and reports included
FareHarbor used to build free websites for qualifying clients. In November 2024 it launched paid FareHarbor Sites packages, and its North American pricing page listed the base package, Web Core, at $5,000 a year or $499 a month (archived copy, January 2025). SEO add-ons were another $2,200 or $5,000 a year. Today the page shows no prices: you get a quote, sign a commercial order, and pay a non-refundable onboarding fee under FareHarbor’s hosted site terms.
Paid yearly, that’s $5,000 for FareHarbor’s website against $2,970 for CharterChoice:
$2,030
a year less than FareHarbor’s last published price for Web Core. And CharterChoice’s $2,970 covers the website and everything below, plus Google Business Profile and OTA listing optimization.
FareHarbor's North American pricing page, January 2025 (archived); CharterChoice pricingWith a FareHarbor Sites plan
- NoA non-refundable onboarding fee
- NoSEO add-ons at $2,200 or $5,000 a year (2025 prices)
- NoAnnual plans renew for 12 months unless you cancel 30 days before
- NoMiss a payment and FareHarbor can disable your site and raise your booking fees
- NoTwo-way texting and chat only with FareHarbor Agent, for selected clients
Included in CharterChoice’s $297
- YesYour website, booking through FareHarbor
- YesMissed-call text-back
- YesChat that turns into a text
- Yes5-star review funnel
- YesPast-guest campaigns
- YesMonthly direct-booking report
Verdict: CharterChoice
Same FareHarbor booking for $2,970 a year instead of FareHarbor’s last published $5,000, and our price is right on our site.
Features: what happens when a guest isn’t ready to book
Both sites put FareHarbor’s Book now on your trips. So the difference isn’t the guest who’s ready to pay. It’s everyone else: the one who calls, the one with a question, and the one who books once and forgets you.
Website and booking
FareHarbor Sites
FareHarbor’s in-house team builds your site on its own WordPress theme. The theme doesn’t support third-party WordPress plugins or widgets, and FareHarbor Sites are only for operators on FareHarbor’s booking system.
CharterChoice
We build your site from our charter template, with your trips, photos and colors, and FareHarbor’s Book now on every trip page. Not on FareHarbor yet? We set you up free. Private and group trips get an inquiry form that texts you the moment it’s sent.
Verdict: CharterChoice
Missed calls and texting
FareHarbor Sites
Standard FareHarbor texts are send-only reminders. If a guest replies, they get an automatic message that the number doesn’t take replies. Two-way texting, website chat and AI call answering come with FareHarbor Agent, which is only available for selected FareHarbor clients, at a price FareHarbor doesn’t publish.
CharterChoice
- Missed-call text-back: a caller who gets no answer gets a text from your business number within about a minute.
- Chat that turns into a text: a question on your site lands on your phone, not an inbox.
Verdict: CharterChoice
Reviews
FareHarbor Sites
FareHarbor’s follow-up email can include a Google review link and a private survey button side by side. Every guest gets the same ask, by email, after the trip.
CharterChoice
The 5-star review funnel texts every guest after the trip. Happy guests go straight to Google and Tripadvisor; anyone under four stars tells you privately. Up to four reminders for guests who don’t answer.
Verdict: CharterChoice
Repeat guests and reporting
FareHarbor Sites
No built-in guest campaigns: FareHarbor syncs your guest list to Mailchimp or HubSpot for you to run them there. Its booking source report is one you run yourself in the dashboard.
CharterChoice
Past-guest campaigns for repeat trips and referrals, plus a monthly report by text: what you booked direct, and how much you saved by not paying Viator’s commission on those trips.
Verdict: CharterChoice
Setup time: this season or next
FareHarbor Sites
FareHarbor aims to have sites live within 1 to 2 months of your first content submission, after you’ve signed the commercial order.
CharterChoice
7 to 10 business days once we have your photos and trip details. One onboarding form, then a 25-minute launch call (how it works).
Verdict: CharterChoice
Contracts and ownership: who keeps the site
FareHarbor Sites
Monthly plans take 30 days’ notice to cancel. Annual plans renew for another 12 months unless you cancel at least 30 days before the year is up. FareHarbor owns the design and code: you can export your text and photos, but the site stays with FareHarbor if you leave. Put a monthly plan in Dormant Mode and FareHarbor can show “third-party offerings” and “alternative booking options” on your site.
CharterChoice
Month to month, with no setup fee. Cancel any time, and you keep your website.
Verdict: CharterChoice
What our clients say
“Our revenue has increased anywhere from 10% to 15% in certain areas.”
Haig SmithDanger ChartersKey West, FL$2Min total growth over three years working with us
Read the case studySwitching from FareHarbor Sites to CharterChoice
You keep FareHarbor, so switching only touches the website. Here’s what to line up:
Check your renewal date
Monthly plans need 30 days’ notice. On an annual plan, cancel at least 30 days before the 12 months are up.
Keep your FareHarbor account
Your trips, bookings and Google Things to Do stay as they are. We plug your account into your new site.
Export your content
FareHarbor lets you export your text and photos, and we can reuse them.
Get your domain login
FareHarbor Sites clients already own their domain. You’ll point it at your new site.
Send us your current page links
We redirect each one to its new page, so you keep what Google already ranks.
FAQ
Can I keep FareHarbor if I switch to CharterChoice?
Yes. Every CharterChoice site books through FareHarbor.
Your account, trips, bookings and Google Things to Do stay exactly as they are; only the website around them changes.
How much does a FareHarbor website cost?
FareHarbor doesn’t publish current prices.
In 2025 its North American pricing page listed the Web Core package at $5,000 a year or $499 a month, with SEO add-ons at $2,200 or $5,000 a year. Its terms add a non-refundable onboarding fee.
How much does CharterChoice cost?
$297 a month, or $2,970 a year, with no setup fee. The website, missed-call text-back, chat, review requests, past-guest campaigns and the monthly report are all included.
Do I own my FareHarbor website?
Not the site itself. FareHarbor’s terms say the design, templates and code remain FareHarbor’s property.
You own your text, photos and domain and can export your content, but you can’t move the site to another host.
Do FareHarbor websites get more bookings?
FareHarbor’s headline number has changed over time: 9.2% more conversions in its November 2024 launch post, 19.8% in 2025, and 28.3% on its site today. It doesn’t say how any of those figures were measured.
What happens if I cancel CharterChoice?
You’ll lose access to everything we set up for you, except your website: that’s yours to keep. So are your domain, FareHarbor account, Google Business Profile and reviews.
How long does it take to switch?
7 to 10 business days once we have your photos and trip details.
Ready to see it? Book a call and we’ll show you sites we’ve built for other charters, or see pricing first.
